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3 Surprising Vision Casting Tactics

By Doug Franklin July 1, 2014

As the good book says, “Visionary leaders cast vision without ceasing.” (I can’t remember the reference, but I’m sure it’s in there.) When I remind youth workers about the importance of this strategy, they always—and I mean always—say, “I know vision casting is important, but I never remember to do it.”

Our people are dying for vision. They want to know why they are sacrificing. They want to make a difference, and they want to be part of something better than themselves. So why not give the people what they want?

Growing churches and ministries all have leaders who utilize this strategy. It’s free and easy to use. You just have to remember to share with people the “why” behind what you’re doing. Think of it this way: it’s talking about the best part of your favorite subject!

Consider these ideas when sharing your vision:

1. Look people in the eye.
This may sound simple, but when casting vision, you can learn a lot from someone’s eyes. Look into the faces of your teammates. Are they with you? Do they understand what you are shooting for? Eye contact is personal. The face and the eyes tell you a great deal about your followers. If they avoid eye contract, they may be bored and feel like they have heard it all before. If their eyes are fixed on you, they are tracking.

2. Use the element of surprise.
Try not to repeat yourself or tell the same story twice. Use words your followers have never heard you say before. Tell them why you’re doing what you’re doing and why it makes a difference. At this point, the results are more important than your method. Most leaders will focus on the benefits, but surprise your teammates by trying the opposite approach. Tell them the ways in which you’re going to sacrifice, and ask them to share in it with you.

3. Be dangerous.
It’s okay to be a little over the top. People want to be part of something bigger than themselves. Call them to something new and unique, something that’s never been done before. Invite them on an adventure. Don’t downplay the cost if it’s high—that makes the vision worth buying into.

About the Author

Doug Franklin

Doug Franklin is the president of LeaderTreks, an innovative leadership development organization focusing on students and youth workers. Doug and his wife, Angie, live in West Chicago, Illinois. They don’t have any kids, but they have 2 dogs that think they are children. Diesel and Penelope are Weimaraners  who never leave their side. Doug grew up in…  Read More