Communication That Leads to Vision

By Doug Franklin April 26, 2010

Great leaders are great communicators. Intentional communication is the leadership skill of purposefully using words to impart information or ideas so that others adopt a common vision. It is the road to becoming a great leader.

Leaders must be able to clearly communicate information to their followers. This skill allows the group to overcome obstacles and prevent problems. Moreover, leaders must clearly communicate inspiration to their followers. This skill allows them to share vision and clarify goals. Your leadership skills will increase dramatically when you learn to get your point across in an intentional way.

Leaders use powerful words.
A good communicator uses as few words as possible to deliver a powerful message. Choosing words carefully helps the leader offer sincere encouragement and criticism constructive criticism. It requires less time, prevents misunderstandings, instills passion and generates more creative ideas.

Leaders sell the mission.
Great leaders sell the mission by igniting the hearts of their team. They explain the ‘why” behind it. The way the mission is sold determines whether the mission is simple or difficult to accomplish. In selling the mission, the leader turns digging ditches into building walls for a church. A walk in the woods becomes a journey into relationships.

Leaders use powerful words to motivate and inspire.
Effective leaders understand that the powerful words are needed to convey their message. Powerful words motivate. They carry passion and emotion that motivates their team to tackle obstacles that are otherwise defeating. Powerful words inspire. People listen to the words of leaders that help them see the value of the mission. By uniting a team around an inspiring message, the leader builds teamwork and buy-in.