Using Evaluation to Communicate Vision

By Doug Franklin April 10, 2012

One of the strongest tools I use to communicate the vision is to evaluate each event and staff action in terms of the vision. When I was a youth pastor, my staff and I would evaluate every event in terms of our stated purpose. As my staff observed me evaluating my events, it became clear to them the importance of our vision. When I evaluated them in terms of the vision, it reinforced the vision again.

I would ask questions like:

1. Did this event help us reach our mission?

2. How effective was this event in light of our mission?

3. Will more events like this help us reach our mission or hurt us?

Evaluation is a powerful tool. It gives your staff greater ownership of events, deeper commitment to excellence and stronger connection to the vision. Do not be afraid to use it. Positive feedback will encourage your staff and bring them to a better understanding of the vision.

As the leader of your ministry, you want to find new ways of bringing the vision to everyone’s mind. By evaluating events through the lens of your mission you will be finding a new way to reinforce the mission without just repeating the mission statement.