5 Tips for Fundraising
This past weekend we hosted our annual fundraiser for our student ministry summer trip. But due to the effects of the pandemic, this fundraiser looked nothing like those that came before.
Prior to my tenure at the church the student ministry department would host something called “Dinner and a Show.” It was exactly what it sounds like: a fancy dinner with a full performance by students that took more than three hours to host. We eventually moved away from that fundraiser and began to host a brunch on a Sunday morning to raise funds. In 2019 we hosted our biggest brunch to date, and we raised the highest amount we had ever raised. It was awesome, and we were so excited for the future success of our fundraisers and what that would mean for getting students to camps and retreats.
But then 2020 hit and we cancelled all trips and our fundraising was put on hold. At the beginning of this year we were given the opportunity to go to a local camp over the summer, and we were told we could seek to raise funds. But, there were some conditions: no food, social distancing must be adhered to, masks must be worn, and we would need to radically change what we had done in the past.
As I understood the rationale and purpose behind the guidelines and promised to adhere to them, there were hundreds of questions in my mind about how we would succeed in fundraising. My heart ached as I thought about the negative ways not having our traditional fundraiser would impact students who were in financial need. I questioned whether people would actually give if there was no food or opportunity for them to engage in the ways they had before. But as I prayed and sought out how to host a fundraiser, I began to see fundraising in a new light. Fundraising isn’t just about bringing in needed funds, but it is also an opportunity to engage the whole church body in inter-generational discipleship, to have our students serve, to bring people together for the Gospel, and to help the body of Christ grow and mature.
Today, I want to share with you 5 Tips for Fundraising to remember as you seek to have a successful fundraiser. These may seem completely opposite of what we have always thought fundraising to be, but I want to ask you to hear me out. And to consider these tips and think through the heart, rationale, and purpose of fundraising as it pertains to our students and ministries.
Tip #1—Fundraising is not the priority
This may sound counter-intuitive, but it’s the truth. The more I searched my heart on seeking to understand the why behind fundraisers, the more I became convinced the purpose of fundraising shouldn’t solely be about obtaining money necessary for the cost of trips. It is bigger than that! These trips that we are raising funds for should be focused on helping our students grow in their relationship with Jesus, and because of that, these fundraisers should be opportunities to help stretch and grow our students. There should be opportunities for students to step up and step out. They should be ready to share the Gospel if needed. They should be focused on leading and being advocates for the kingdom of Heaven.
I was also faced with the reality that there are some within our church who cannot support these trips financially, but they are more than willing to pray consistently for our students. So we focused our attention not on raising funds, but raising support. We shared with our church that we would cherish their support in whatever way they would be willing to give it, whether financial or spiritual, and the church responded in wonderful ways and provided for our students.
TIP #2—Allow students to serve in some capacity
Part of helping students understand the value, purpose, and meaning of a fundraiser and going on trips is giving them the opportunity to have skin in the game. Gen Z loves to take an active role in helping others and they love to actually put action to the words they believe. So allow them to serve in a variety of ways at your fundraiser. This may include you giving additional time to walk through training with your students, but it will pay off in the end as students actually begin to take the lead on serving. We have had students serve as ushers and greeters, students have helped in set up and tear down, they did announcements in front of the church, they shared their stories, they have served food, had conversations with people, and contributed in a variety of other ways. When they do this they understand that there is so much that goes into planning and leading a trip and because of this, they value the time they have on the trip all the more. So allow them to flourish and grow as they serve.
TIP #3—Find ways to involve the body of Christ
This should be a part of not only our fundraisers but our ministries overall. We should seek to incorporate the church as a whole and not operate in a silo. We should seek to build bridges through inter-generational opportunities and witness the body of Christ truly function as a body. Part of getting our students involved in serving is that it allows them to see that they are an intricate part of the church, and part of getting the church involved is allowing students to understand that the church sees them as a needed part of the body. When the body of Christ is brought into the thought and purpose of what is happening within any ministry, they rally to support it and will become a vital part of your team. Seek to bring parents, volunteers, and others into fundraising opportunities in any way that you can, and encourage your students to walk with them and lead outward together.
TIP #4—Highlight the purpose, rationale, and effect of trips in the lives of students
One of my favorite things to do during fundraising is to have students share with the church. Our student ministry actually interviews students on stage during the services and asks them questions like:
- Why are you going on this trip?
- How have trips with our program impacted you?
- How have trips helped your relationship with Jesus grow?
- Why are trips like this one important for students?
- What would you say to students who haven’t gone on trips about why they should?
I am always blown away by the responses I have gotten. This year I had a senior say that trips like this allowed him to grow close to Jesus and showed him the importance of pouring into younger students. I had another student who proclaimed that trips like this allowed him to grow closer to his leaders who had discipled him and helped him become a better man and a better Christian. When the church body hears this, it allows them to see the necessity and effectiveness of these trips, and moves them toward giving.
TIP #5—Focus on inter-generational community
This is a piece that I have grown to more deeply understand and appreciate during my time in ministry. We must help our churches to see that students are not the future of our church, but are a current and vital part of the church now. There is already a growing rift between generations and it is only deepening as people refuse to listen, honor, and walk with one another. The church cannot be a place where this is allowed to happen. Instead, we must be a beacon of hope and change for our people.
I would encourage you to help your students see the value of working with other generations. Help them to see that while other generations may not reciprocate, that does not mean they cease trying to work together. Instead, it should ignite a fire to push your students to step up and lead differently and lead well. If you think about it, we are already engaging in inter-generational discipleship as we have leaders of all different ages leading our students. What we are seeking to do is replicate that within the body of Christ holistically. Seize the opportunity to cast that vision at your fundraisers and allow your students to help create change within the church of which they are an important part.
About the Author
Nick and Elise Mance
We are Nick and Elise Mance, the husband and wife team behind Kalos, a place where we write about student ministry. God cultivated in each of us a passion for youth ministry before bringing us together. Since getting married, God has continued to equip and guide us as we seek to minister to youth, families, and leaders. We… Read More